This works effectively to help the audience sing along with the catchy song and to keep engaged in the music video. He is holding up a piece of cardboard which has the lyrics of the song written on. The elephant is framed centrally in a medium-long shot above. The compelling narrative also encourages audiences to re-watch the music video therefore getting the song stuck into their heads making it more likely that they will purchase the song. The narrative for the music video has given the song a meaning which the target audience and other audiencescan relate too. The elephant costume is amusing to the target audience but as the narrative of the music video progresses, you start to forget the fact its a man in a costume and start to identify with the story. The narrative of the music video follows his escape from a London zoo back to the wild in Africa. The lead character in the music video is the man dressed in the elephant above. I will not need to put a production company on my music video as it will have a substantially lower budget than this one. This helps to highlight how large the band are commercially and how successful they are. Unlike other music videos I have deconstructed, the production company for the music video along with the song and band name are featured in the establishing sequence of the video. The establishing shot is followed by several other wide angle long shot location shots of Africa with the sunset which helps establish the narrative and location. I used to rule the world Seas would rise when I gave the word Now in the morning I sleep alone Sweep the streets I used to own. The colour of the sunset and the acacia tree framed off centre in shadow creates a stunning establishing shot which would instantly grab the audiences eye and interest them about the narrative of the music video to keep them watching. The location is in Africa where part of the music video is set. The visuals are un-stereotypical of a establishing shot however. It is a wide angle long shot which keeps to generic conventions of the shot type of establishing shots in music video. It appears to be some sort of sequel to Coldplays previous single, 'Every Teardrop Is a Waterfall,' whose title is even included in 'Paradise's lyrics.Paradise became Coldplays 2nd No.1 hit single on January 1st 2012. Above is the establishing shot for the music video "Coldplay - Paradise". According to the Paradise Songfacts, the song finds Chris Martin singing of a young girls dashed hopes and dreams of paradise.
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